Olipop: A Guiltless Pleasure
The Ask: Get soda lovers who are aware of the unhealthiness of their habit to see Olipop as a tasty alternative by telling them that there’s a soda that’s finally good for you.
The Idea: Life has many unhealthy food pleasures that we may be ashamed of. Whether that be a serious late-night chocolate addiction, sneaking that last glass of wine with dinner, or downing a pint of ice cream in one sitting. Don’t let your love for soda be one of them. Enjoy the taste of the delicious soda you grew up drinking, with added digestive health benefits and without all the artificial sweeteners, and share the love for your favorite guiltless pleasure
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Social Media: Instagram Stories
#AGuiltlessPleasure TikTok Challenge
To promote engagement with our consumers, a TikTok partnership will be started on the @drinkolipop TikTok account. This partnership will send TikTok influencers a free pack of Olipop and ask them to share some of their guilty food pleasures. Then market that they now drink Olipop soda, guilt-free.
Caption: I am not proud of my #guiltypleasures. Learn how I found @aguiltlesspleasure with @OLIPOP for those late-night cravings. 🤩 #ad
Caption: I have a few #guiltypleasures I want to knock out. Learn how I found @aguiltlesspleasure with @OLIPOP for those stress snacking moments. 🤩 #ad
Experiential: Olipop Soda Truck
To influence consumers who may have unhealthy food habits, Olipop will open a pop-up Olipop Soda Truck for a limited time. These trucks will be open outside in partnership with various locations around the United States where guilty pleasure food cravings may be prevalent. Some of these locations may include:
AMC Empire 25 in (NYC)
Salt & Straw (Venice)
Sound Nightclub (Los Angeles)
Co Copywriter & Art Director: Joe Varamo