Spotify: More For Your Mood
The Ask: Get podcast/book-loving young adults who perceive Spotify as strictly just a music streaming platform to consider Spotify in order to dive deeper into the books they love by telling them that Spotify has audiobooks.
The Idea: Is listening to your ‘sad girl playlist’ or ‘vibe check playlist’ not hitting like it used to? Music sometimes just isn’t enough. We want more for our mood. Curl up with your favorite sad girl romance novel on your next drive or escape life’s messes with a feel-good adventure book while on your daily run. After all, music is our go-to, but sometimes we just need a good book.
Out-Of-Home Advertisements
Social Media: Instagram Stories
In-App: Mood Radio
An in-app pop-up notification will appear at the end of a playlist or podcast the listener has been experiencing, with options for an audiobook that is determined to fit the mood of the playlist or podcast. The notification will not interfere with the audio already playing, but rather serve as an option for audiobooks the listener may be interested in.
Co Copywriter & Art Director: Joe Varamo